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We’re known for our experience in partnering with SaaS companies to help them achieve ambitious growth. Over the last decade we’ve invested in more $100 million-plus SaaS companies than almost any other European investor. So, it stands to reason that, we have developed a clear understanding of what you need to do to be successful in this marketplace.

Practice, understandable processes and know-how sit at the heart of our approach.  We want to understand how your business measures up against what we see as the ‘Big Five’ key criteria for a great SaaS company. That means demonstrating category leadership, with substantial room for growth; understanding what drives your revenue (and how that changes over time); adding new customers efficiently; delivering 24/7/365 operations, efficiently; and generating ‘good profits’, from happy customers.

In this white paper, we discuss the Big Five criteria, alongside the metrics we feel the best companies track and use, to underpin their success.

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