A fresh look for Hg

2 minute read

Together we build enduring software and services leaders that transform how people work

Over the last 30 years we have built on our scale, focus and capabilities to become a leading investor in European and transatlantic software and services businesses.  

This sector focus, alongside a commitment to build over the very long term, both when thinking about our own firm and when supporting management teams in building theirs, is fundamental to who we are. It’s a focus on constant progress and accumulated expertise. It’s an approach that filters through everything we do, helping us to provide the best possible support to entrepreneurial leaders and reliable performance for our clients, whilst also making Hg a great place to be.

We have developed a refreshed look to better reflect this. 

“We have carefully built momentum over 30 years with an ethos centred around continuous improvement and consistency that has helped us to serve our clients, the businesses we back and to develop the people we work with. This doesn’t stop now, we’re focused on building a franchise that endures for decades and to drive forwards as a resilient and differentiated investor in software and services.”

Matthew Brockman, Managing Partner

“We’ve revamped our value proposition and visual identity to reflect Hg’s evolution, to better demonstrate how we're unique, to more precisely represent our energy, our expertise and personality, to show how far the firm has come and to provide a sense of pride for the team.”

Tom Eckersley, Head of Marketing

If you’d like to see more, check us out at www.hgcapital.com

A bold new look - Q&A

What's changed?

A new look and feel, centred around an updated value proposition that demonstrates what our brand has to offer.

This translates to a revamped visual language and new website.

Our logo is great and remains unchanged!

What is Enduring Enterprise?

Our work is centred around a simple brand essence - two words that represent our focus:

'Enduring' reflects our commitment to enduring excellence in everything we do, on building ‘forever’ businesses, on tracking decades-long trends whilst also developing partnerships that span professional lifetimes.

'Enterprise' reflects our focus - on businesses that provide services that transform and enhance how people, industries and sectors work, through digitisation trends that are in early stages of adoption.

It also speaks to our personality, of how we get things done, of innovation, of personal endeavour, of entrepreneurialism. 

Tell me about the new look?

The building blocks of our brand are augmented with a visual identity to match.

Our 3D motifs, represent glass-like properties - modern, timeless and enduring, transparent, transformative, enabling and enlightening - modern building materials that speak to our enduring message and also represents the material through which the software and services products of our portfolio are used. 

These visuals are set against a warmer, more human backdrop, demonstrating a business with a reputation for a great working culture, known for our human touch.

About Hg

We support the building of sector-leading enterprises that supply businesses with critical software applications or workflow services, delivering a more automated workplace for their customers.

This industry is characterised by digitisation trends that are in early stages of adoption and are set to transform the workplace for professionals over decades to come.

Our support combines deep end-market knowledge with world class operational resources, together providing compelling support to entrepreneurial leaders looking to scale their business – businesses that are well invested, enduring and serve their customers well.

With a vast European network and strong presence across North America, our 400 employees and $55bn in funds under management support a portfolio of more than 45 businesses, worth over $120 billion aggregate enterprise value, with over 100,000 employees, consistently growing revenues at more than 20% annually. If you’d like to see more, check us out at www.hgcapital.com.

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