Creating Value
Driving transformation
Hg manages Europe’s largest software portfolio actively deploying AI at scale. Our value creation team is focused on unlocking lasting value for our investors, operating with the pace and mindset of a startup, applying deep expertise and hands-on execution to maximise outcomes.
Accelerating the AI transformation
We've been building our in-house AI expertise for close to a decade. Bringing Hg's focus and scale to bear to support the future-facing companies we work with.
Operational AI Experts
Hg’s value creation team includes more than 100 AI professionals - 20 in-house specialists and over 80 contractors - operating with startup intensity.
Community Intelligence
Collective intelligence across 60+ companies enables portfolio-wide cross-pollination - scaled through leadership immersions, hackathons, academies, an online and flagship summits
Hg Catalyst
Hg Catalyst is our in-house AI incubation capability, representing an evolution in Hg’s commitment to help software companies to scale faster through technology. Catalyst embeds small, high-performance AI teams inside portfolio businesses to conceive, build, and ship new Agentic AI products in 12-24 weeks vs 12+ months.
IP and Tools
Hg's value creation team develops and shares best practice templates, tools, and playbooks with portfolio companies and systematically harvests data and KPIs for group insights and benchmarking. This framework is further enriched with solutions such as Hg Retina, serving as a prime example of how we integrate sophisticated AI to unlock actionable insights and drive transformation across our investments.
Operational AI Experts
Hg’s value creation team includes more than 100 AI professionals - 20 in-house specialists and over 80 contractors - operating with startup intensity.
Community Intelligence
Collective intelligence across 60+ companies enables portfolio-wide cross-pollination - scaled through leadership immersions, hackathons, academies, an online and flagship summits
Hg Catalyst
Hg Catalyst is our in-house AI incubation capability, representing an evolution in Hg’s commitment to help software companies to scale faster through technology. Catalyst embeds small, high-performance AI teams inside portfolio businesses to conceive, build, and ship new Agentic AI products in 12-24 weeks vs 12+ months.
IP and Tools
Hg's value creation team develops and shares best practice templates, tools, and playbooks with portfolio companies and systematically harvests data and KPIs for group insights and benchmarking. This framework is further enriched with solutions such as Hg Retina, serving as a prime example of how we integrate sophisticated AI to unlock actionable insights and drive transformation across our investments.
Harnessing the potential of data and AI is a critical competitive advantage for any business. We are deploying AI-first transformation across engineering, HR, finance, legal and support functions - enabling step-change productivity.
>1,400
AI projects live across the portfolio
A glance of some recent projects we’ve helped to deliver
GenAI Deployment
1,400+
projects live across the portfolio with 60+ portfolio companies actively deploying GenAI in product and internal workflows
AI EBITDA Impact
€260m
approx. budgeted EBITDA impact from AI initiatives
AI-Enabled Exits
2x
AI-enabled exits (GTreasury and Intelerad) at ~100% average uplift to book value
Agentic Product
100+
agentic products and features launched
Data Monetisation
€3M
year 1 ARR add through building new data products to enhance customer offering.
Value Creation Plan
+15m
EBITDA over BAU case through prioritising program of initiatives.
Community
2,750
Senior executive members attending <60 events as part of 20 live communities on our online collaboration platform, Hive.
Marketing
£3m+
upside through centralising BU marketing silos to form a single ‘group’.
BI / Reporting
30+
businesses connected systems in a new data warehouse.
Tech
35%
increased R&D efficiency through revised R&D roadmap and improved tech debt.
Pricing
+15m
EBITDA upside from refreshed pricing & packaging approach.
Value Creation Plan
+15m
EBITDA over BAU cause through prioritising program of initiatives.