GTM fundamentals amplified with AI
• 0 minute read
The revenue engine for 2026
AI is transforming every aspect of go-to-market strategy, and in today’s challenging macroeconomic climate, strong fundamentals are more important than ever. We present three conversations with Growth leaders from the Hg portfolio, filmed at the 2025 Growth Summit.
This year's Growth Summit equipped attendees with insights, practical tools, and partnerships to drive meaningful commercial impact. Sales, RevOps, Marketing, Customer Success, and Pricing leaders joined from across the Hg portfolio to solve common challenges, explore cutting-edge technology, and accelerate your AI-powered GTM transformation.
"Giving everyone Claude access sparked chaos. Great ideas, but no alignment. I had to pause and get us focused again."
From chaos to governance: getting AI fundamentals right at Ideagen
James King, Chief Revenue Officer at Ideagen, recounts how excitement from building with Claude and Replit quickly turned to chaos as teams pulled in different directions. Pulling back to launch the “Rev AI Accelerator Program,” he built the governance and structure AI needs to succeed. His key takeaway: AI doesn’t fix broken processes or bad data—it amplifies them. With strong fundamentals and dedicated AI talent, Ideagen has already seen a 40% boost in win rates and 4x higher conversion from its AI-powered account management.
"Slow down to speed up": applying agentic AI to Customer Success at insightsoftware
Chad Theule, Chief Customer Officer at insightsoftware, shares how deploying agentic AI across 100+ products proved one lesson: without solid foundations, AI fails fast. By connecting Claude to systems from Salesforce to Gong, his team created what he calls “the democratization of intelligence around the customer.” Focusing on data quality first and treating AI agents like real employees unlocked insights traditional analytics couldn’t—and enabled AI-powered support targeting 40–50% deflection of level-one cases.
"We had to slow down to speed up. By getting the data right, we’re now seeing real efficiency gains."
"Nobody's buying an agentic workflow. They're buying results."
Rising above the noise: how Litera's CMO battles AI-native hype
Cynthia Gumbert, CMO at Litera, shares how an established legal tech leader can outpace AI-native challengers. Rather than chase hype, Litera leaned on its 30-year workflow expertise—compressing two-week processes into 60 seconds and shifting marketing toward community-driven, educational content. Her message: authenticity wins. Customer proof and real outcomes cut through AI noise, and the strongest advantage may be your legacy, not the latest model.
Related Articles
