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In the fifth in our series of interviews thinking about business from different perspectives, Elizabeth Wallace speaks to Scott Morrison, founder of The Boom and author of ‘Creative Superpowers’.

Scott helps businesses to think creatively about their business challenges and, in this interview, he reflects on the ideas he shared with the CHROs of Hg’s portfolio at our recent forum: how to unblock, unlock and unleash, the fact that no-one “wins” at business, posing heresy questions, and reframing your business problems as puzzles.

Photo by Colin Stout

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