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The roles of Sales, Marketing, Pricing and Customer Success are becoming more and more intertwined. How can a business ensure that these functions work together in pursuit of a common goal?

Mark Fulford, Head of Portfolio Growth at Hg, discusses the need for a single point of responsibility, the Chief Growth Officer. What are the skills and experience needed to fulfill such a role and what does the future hold?

A CGO can ensure these Sales, Marketing, Pricing and Customer Success divisions, often at odds with one another, avoid the common issues – incompatible targets and miscommunication to name but two – that can stand in the way of success.

"I think the interplay is becoming super important. If companies want to deliver incremental value to their customers then this is an essential shift in thinking."

Mark Fulford

Head of Portfolio Growth, Hg

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