The roles of Sales, Marketing, Pricing and Customer Success are becoming more and more intertwined. How can a business ensure that these functions work together in pursuit of a common goal?
Mark Fulford, Head of Portfolio Growth at Hg, discusses the need for a single point of responsibility, the Chief Growth Officer. What are the skills and experience needed to fulfill such a role and what does the future hold?
A CGO can ensure these Sales, Marketing, Pricing and Customer Success divisions, often at odds with one another, avoid the common issues – incompatible targets and miscommunication to name but two – that can stand in the way of success.