Sam Ferris
Marketing Manager
Focus
Sam’s primary focus is external communications, with responsibility for Hg’s corporate profile across digital and traditional marketing and communication channels. This includes media relations, deal transactions, and content strategy.
Experience
Sam joined Hg in 2025. He previously spent 8 years working across consultancy and in-house communications roles with a specialism in venture capital, technology, and AI.
Opportunities for the future
“I’m always an early adopter and I’ve been experimenting with AI for a while, but we’re now starting to see the real impact on the way we all work. It’s a fascinating time for someone in my role as there’s huge opportunity to tell stories from Hg’s portfolio companies that are driving this shift, but also to think differently about how our own team can leverage AI to be more creative or efficient.”