Aurora Di Pietro
Junior Marketing Executive
Focus
Aurora works across Hg’s Marketing team, supporting initiatives that span digital marketing, content creation, communications, sponsorships and brand management. She helps drive the adoption of new technology tools and AI solutions to enhance marketing effectiveness, working closely with the firm’s AI Enablement team as an AI Champion.
Experience
Aurora joined Hg in 2024 upon completion of her BSc Business Management with Placement Year degree at the University of Southampton.
Opportunities for the future
"Working in marketing today means no two days are the same. The pace of change, especially with AI, pushes us to think differently, experiment quickly, and stay creative. It’s exciting to be part of a team that’s not just keeping up, but shaping how technology can create enduring growth and scale."