Growing one of the world's leading champions of cloud software


We have supported Visma for close to 20 years. During this period, Visma has grown close to 20% year-on-year, every single year, to become one of the top software companies in Europe.

Visma x Hg

A partnership taking Visma from a business of $500 million in Enterprise Value in 2006, to around $20 billion today.

Future-proofing the business: A transition to SaaS

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Today, Visma is a true SaaS (software as a service) champion and one of the largest provider of cloud-delivered SaaS to European small and medium-sized businesses.

Our support and understanding of the value of cloud technology meant we encouraged and invested in this transition almost two decades ago.

This early decision means that Visma has now developed a leading suite of SaaS products across several sectors, many years ahead of its European peers.

This focus over several years has resulted in two thirds of Visma's revenue now generated from SaaS products. The success of this strategy has encouraged us to continue to invest in new and world-class technology, such as AI and machine learning, to further future-proof Visma's offering to its customers.

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cloud computing


number of countries Visma serves


customers (excluding freemium)


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Steady growth for over two decades: geographic expansion and a growth platform

Visma and Hg have now collaborated on strategic acquisitions - an M&A strategy focused on both acquiring small and highly innovative companies with modern products, whilst also making larger and more transformational acquisitions.

Often new businesses to the Visma group retain their original entrepreneurial CEOs to enable them to continue to thrive autonomously - thus building a network of world-class peers.

This strategy enables Visma to significantly and steadily expand its product offering and also its geographic footprint, across Europe and Latin America.

Building products that users and developers love

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Visma is focused on creating smart and secure software that meets the goals of its customers.

We have fully supported this investment in innovation, which has led to Visma developing an unrivalled technology and cloud platform, fuelled by industry leading investment in R&D and AI / machine learning expertise.

Visma’s products revolutionise decision-making processes for customers, driven by AI and machine learning technology, delivered as APIs. Examples include route planning, automatic rostering, timetabling, forecasting and inventory optimisation across different sectors.

Visma transforms modern technology into usable products.

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A long-term partnership in building industry-leading software

We have been an investor in Visma for most of the last 20 years - today we have a majority shareholding. During this time we have also introduced a multitude of other investors to the business.

Today, Visma has ten international investors and several other co-investors comprising large Nordic and international pension funds. The Management team and a group of employees also own a significant stake.

This shareholder structure had played its part in Visma’s success and achieves the benefits of public market liquidity, whilst maintaining the advantages of staying a private business.

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About Visma

Visma is a leading provider of mission-critical business software for a more efficient and resilient society. By simplifying and automating the work of companies and organisations of all sizes, Visma aims to improve people's everyday lives. Visma currently has 14,000 employees, over 1.4 million customers across the Nordics, Benelux, Central and Eastern Europe and Latin America, generating revenues of over EUR 2 billion.




Partnered with Hg



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