team.blue is a leading AI-powered digital enabler for businesses and entrepreneurs across Europe, serving more than 3.3m SMB customers in 22 countries (Austria, Belgium, Bulgaria, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Portugal, Serbia, Slovakia, Spain, Sweden, Switzerland, Turkey and United Kingdom).

In July, Hg announced a further investment in team.blue to fund expansion in its product offering of online solutions, as well as increase its local presence across more countries in Europe via M&A. Reflecting the impact of both continued organic growth and value-accretive M&A, the value of HGT’s investment in team.blue increased by £16.4 million in 2022.