Press Enter to search, Esc to close

Search suggestions

Serrala secures strategic investment from Hg to continue its growth as a leading global financial automation and B2B payments software provider

Hamburg, Germany and London, United Kingdom. 26 August 2021 – Serrala, a fast-growing global financial automation and B2B payments software company, today announced that it has secured a majority investment from Hg, a leading global software and services investor.

Following the transaction, Serrala’s CEO Sven Lindemann and existing investor, Waterland, will continue to support the business and remain as significant minority shareholders in the business.

Founded in 1984 and based in Hamburg, Germany, Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Serrala enables the ‘Office of the CFO’ to automate and optimize all processes for corporate payments and cash management to save costs, minimize fraud risks and gain real-time insights into their world of payments. It is a fast-growing company with global offices across North America, Europe and Asia and over 700 employees. Today, Serrala drives innovation for more than 2,800 customers including more than 100 of the S&P500 and around two thirds of companies listed in the DAX.

For Hg this investment follows two decades of experience in growing tax & accounting technology businesses across Europe and North America, and also extends Hg’s footprint in software for the ‘Office of the CFO’, joining Hg’s recent investments in Prophix and insightsoftware, as well as Hg’s long-standing backing of Sovos. Together with Serrala, these complementary businesses all improve the efficiency of financial and tax management for corporations globally.

“Serrala is an ambitious, global financial software business, offering truly differentiated SaaS solutions into the ‘Office of the CFO’. Hg has been investing in this sector for decades and recognises Serrala’s huge potential to continue this growth trajectory. We’re excited to be backing Sven and his team, who have successfully grown and internationalized the firm over the last few years, through impressive organic growth and strategic acquisitions.”

Stefan Margolis, Partner at Hg

“Serrala’s innovative solutions are critical as businesses look to invest in automating their finance processes for both inbound and outbound payments. Building on our strong organic and inorganic growth, as well as our investments in cloud technology, we are proud to welcome Hg to the team for this chapter of our growth story. As a specialist software investor, with a track record of growing technology businesses, they will work alongside the Serrala team to take the business to the next level.”

Sven Lindemann, CEO, Serrala

The terms of the transaction have not been disclosed and completion is subject to customary closing conditions.

Media Contacts:

Tom Eckersley
+44 208 148 5401

Marc-Oliver Prier
+49 152 0239 8345

About Serrala
Serrala is a global financial automation and B2B payments software company creating more secure payment capabilities worldwide for enterprises of all sizes. We are a leading fintech pushing the boundaries of finance software by integrating finance and treasury into one central ecosystem for corporate payments
We support our customers automating and digitizing their financial processes to save costs, minimize fraud risks and gain real-time insights into their world of payments.
Serrala is a fast-growing innovator with more than 2,800 global customers including more than 100 of the S&P500 companies and more than 700 employees.
Watch this video or visit

About Hg
Hg is a leading investor in software and services, focused on backing businesses that change how we all do business. Deep technology expertise, complemented by vertical application specialisation and dedicated operational support, provides a compelling proposition to management teams looking to scale their businesses. Hg has funds under management of over $30 billion, with an investment team of over 140 professionals, plus a portfolio team of more than 35 operators, providing practical support to help our businesses to realise their growth ambitions. Based in London, Munich and New York, Hg has a portfolio of over 35 software and technology businesses, worth around $70 billion aggregate enterprise value, with over 50,000 employees globally, growing at over 20% per year. Visit for more information

Keep up to date with all the latest news from Hg and our portfolio businesses. Sign up for our newsletter…

Click Here