- Transaction is the sixth realisation achieved by the Hg Mercury 1 fund.
- Mercury 1 fund now has a gross realised fund multiple of 3.4x original cost and 44% gross IRR.
- Represents the 16th realisation across all Hg funds in the last 18 months – returning over £3 billion in aggregate.
6 June 2018 – Hg today announces the sale of Intelliflo, a leading Software as a Service (‘SaaS’) business for UK financial advisors, to Invesco, the Atlanta-based global investment management company.
The terms of the transaction are not disclosed.
Intelliflo is a UK provider of front and back‑office software solutions to financial intermediaries, including IFAs, wealth managers, adviser networks, insurance/life companies and brokers. Intelliflo’s Intelligent Office (“iO”) software platform is the backbone of the UK wealth sector, assisting financial advisors across the full advice journey – including client relationship management, financial planning, client reporting, portfolio valuation and provision of advisor-led automated advice.
Hg partnered with Intelliflo in 2013, in line with its strategy to invest in leading recurring revenue vendors in the financial services software sector. Over the past five years, Hg has supported the company to implement best in class SaaS practices in development, operations, sales and marketing – under the leadership of Nick Eatock, founder, and Hamish Purdey, CEO. The company has experienced a material acceleration of revenue growth in this period and has become the leading technology platform for financial advisors in the UK, successfully supporting the business of around 30% of UK financial advisors.
This is the sixth realisation achieved by the Hg Mercury 1 fund, which has now a gross realised fund multiple of 3.4x original cost and 44% gross IRR. The sale also represents the 16th realisation across all Hg funds in the last 18 months, which have in aggregate returned over £3 billion to clients.
Sebastien Briens, Partner at Hg, said: “During our partnership with Nick, Hamish and the team at Intelliflo we have supported the company to become one of the world’s leading innovators of SaaS technology for the wealth and asset management industry. We are delighted to see them starting a new partnership with Invesco. We will continue our focus on the asset management and wealth sector, having already partnered with several exciting businesses serving this vertical.”
Hamish Purdey, Chief Executive Officer at Intelliflo said: “We would like to thank Hg for all their support since 2013 in getting us to this stage in our development. In a comparatively short space of time, we have built one of the UK’s largest pure-play software as a service businesses, and we now look forward to expanding our business, taking our leading technology into new markets across the globe. We will continue with our open architecture philosophy after the sale – it remains critically important to us that our financial adviser customers continue to be able to select from a wide range of product providers.”
Intelliflo and Hg were advised on this transaction by Evercore, Linklaters and Deloitte. The management team were advised by Fieldfisher.