The recent revolution in data technology has enabled Hg to help deliver end-to-end visibility to Hg’s portfolio companies whilst weaving data science into core business processes.
The data potential
The Hg portfolio of software and servivce businesses are particularly ‘data rich’. Each produces a stream of information from their usage of our software, service calls, marketing engagement and so on. These businesses have the potential to become uniquely data driven — therefore achieving higher growth and becoming more valuable — by offering a better proposition to customers, or by delivering more efficient marketing, sales, retention and operations.
The data opportunity
In the past, stitching these data streams together to form an end-to-end view of the customer would have been technically unrealistic — especially for a medium-sized business with a three to five-year window in which to maximise shareholder returns.
However, the past few years have seen a data and technology revolution. Amazon, Google and Microsoft’s cloud data platforms have made data storage and processing power quick, cheap and secure; new data transformation tools enable disparate legacy IT systems to be joined up. Data science skills are now readily available to deploy.
Data Analytics team
In response to this shift, over the past two years we have established a Data Analytics team as part of our Hg Operations Innovation (‘OI’) unit. This team brings these new capabilities to our portfolio, with in-house data scientists, a suite of pre-configured cloud platforms and tools and a dedicated near-shore Romanian team to provide scale.
Dashboards and cloud infrastructure to deliver better insight to management
A-Plan is a national insurance broker, serving clients across a network of more than 85 UK branches.
We see this a lot. The management team at A-Plan were spending considerable time on ad-hoc analyses to answer key business questions. They found it difficult to analyse trends and pinpoint issues, across its large branch network.
A major part of this challenge came from their having data stored in a range of systems and locations. We worked across the business to develop a data strategy that would draw this together and provide insightful MI. We helped design and establish a cloud-based data infrastructure, as well as ‘Tableau’ operational KPI dashboards, that drew information from a range of data sources – such as transactions, phone logs, HR, financials, budget info.
This new platform made analysis and reporting both easier and more effective, giving management greater insight and resulting in more efficient, substantiated business decision-making.
Hg Interactive Data Mind Map
AI, Machine Learning, Python, Data Lakes … there’s a swamp of technical terms in the Data Analytics world.
The underlying principals, however, are simple and our Hg portfolio companies keep proving that with the right pragmatic approach you can get to value from Data Analytics quickly.
Hg’s Data Analytics team have created an interactive ‘Data Mindmap’ to help other to avoid getting bogged down in the terminology.
Click on a bubble to expand the branch and get further detail. The final bubble in a chain will link you to an external site for further detail.
We are constantly developing and extending this mind map. If you have any suggestions please e-mail us.