In 2017 our first pricing forum established a group, within the Hg community, focused on pricing. We brought a diverse group of executives from finance, marketing, product and sales together, for an interactive session. It allowed us to share our collective experiences, success stories and learning, in relation to key pricing levers, bundling and solution selling, transitioning to subscriptions, and the implementation of tactical price changes, as well as promoting knowledge sharing across the group.
