A-plan - Hg


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A-Plan Case Study

Year invested




A-Plan is a UK based distributor of motor and household insurance policies to SMEs and individuals. It currently operates over 85 high street branches nationwide, focusing on high levels of customer service and more complex cases than online brokers, serving over 675,000 policies.

Hg partnered with A Plan in 2015, and supported the company with ongoing and future projects, including sales and marketing initiatives, recruitment of senior executives; support on M&A development; and an upgrade of the legacy broking administration system.

“What was very important for us as a management team was to find a partner who would be supportive of the business. Hg stood out in our minds because we got a sense that the people we were dealing with really understood us.”

Carl Shuker, CEO, A-Plan